What You Get With This Integration
- Google Ads spend automatically logged on marketing sources & campaigns in Lawmatics
- Calculate marketing ROI based on ad spend and value of converted matters
- Setup is quick and easy, with out of the box functionality
Integration Feature Details
Google Ad spend logged automatically
Once you have created your marketing sources and campaigns in Lawmatics, this integration will automatically log your marketing spend from Google Ads accordingly.
Key data imported for ROI tracking
As you actively update your matters' values, this integration will help you unlock key ROI data.
Implementation Blueprint
Estimated timeline: 1 to 3 weeks depending on ad-account structure and reporting requirements.
- Audit existing marketing source and campaign naming conventions in Lawmatics.
- Connect Google Ads and confirm account-level permissions.
- Map campaign structures to Lawmatics sources before turning on sync.
- Enable LSA lead sync where applicable and select lead types intentionally.
- Validate spend, lead counts, and matter value attribution in dashboard reports.
QA and Handoff Controls
QA Checklist
- Spend from active Google Ads campaigns appears on matching Lawmatics sources.
- LSA lead types map to the correct campaign/source entries.
- ROI views reflect current matter values and do not double-count conversions.
- Campaign names remain stable after ad account structural changes.
Common Handoff Risks
- Inconsistent source naming can split data and hide true ROI.
- LSA sync without filtering can introduce low-intent leads into reporting.
- Campaign restructures in Google Ads may break historical comparisons.
When This Integration Is the Right Fit
- Attribute signed matters to campaign spend with consistent source naming.
- Monitor practice-area performance using campaign and source rollups.
- Improve paid search decisions using downstream matter value signals.
MHSB Integration Notes
MHSB Implementation Perspective
MHSB configures and optimizes the Google Ads + Lawmatics workflow so your intake handoff, matter updates, and follow-up automations stay consistent as your firm scales.
Source-Aligned Overview
Automatically import your marketing spend and campaign data from AdWords, logging these respectively in your Lawmatics marketing sources and campaigns. Plus, syncing your AdWords account with Lawmatics is a breeze.
Supplemental Guidance
Our Google Ads integration is designed to automatically import your marketing spend and campaign data from AdWords, logging these respectively in your Lawmatics marketing sources and campaigns. Syncing your AdWords account with Lawmatics is a breeze, we’ll walk through the steps here.
Setup Focus
Common setup path from supplemental documentation: Syncing Google Local Services Ads (LSA) Leads.
Integration FAQ
Will this integration push leads into Lawmatics or only spend data?
Spend and campaign data are standard; LSA lead syncing is optional and configured separately.
How often does data update?
Spend and lead data are synced on scheduled intervals, typically hourly for supported lead sync flows.
